KHALIL AHMAD

Khalil Ahmad is an Assistant Professor in the Department of Marketing at Sri Balaji University, Pune. Holds over seven years of academic and research experience, with expertise in Sales and distribution management, Product and brand management, and Hospitality and tourism management. His research encompasses hospitality and tourism, customer behavior, technology adoption, and sustainable tourism, with publications in reputable journals indexed in Scopus and Web of Science like Journal of Quality Assurance in Hospitality & Tourism, Journal of Infrastructure, Policy and Development, and International Journal of Tourism Cities.