Dr.Ganesh Pandit Pathak
Dr. Ganesh Pathak is an accomplished marketing professional with over 13 years of experience in the industry. His expertise is in Business Research and the use of Data Science tools. He currently serves as the Associate Professor at Sri Balaji University, Pune, an institution affiliated with Savitribai Phule Pune University in Maharashtra, India.
Dr. Pathak is highly committed to professional development and is currently pursuing a Professional Certificate Programme in Advanced Data Analytics for Managers from the prestigious Indian Institute of Management, Kozhikode.
He is also working on developing more than 40 certifications for Agri-Business Management and Pharma & Healthcare Management in collaboration with industry partners.
With a diverse background in Social Science Research, Marketing Research, SWOT analysis, Executive training, and Management consulting, Dr. Pathak possesses a wide range of skills in the preparation of research proposals, research design, data collection, data analysis, and report writing. He has conducted and contributed to various professional and academic research activities.
Dr. Pathak is also a Marketing and Branding consultant for several companies, having developed a Customer Relationship Management model specifically for the Pharmaceutical Industry. In addition to his consultancy work, he regularly conducts workshops on Research Methodology, Data Analysis using Excel & SPSS, and SWOT analysis for career development. These workshops have been highly appreciated by participants.
Dr. Pathak’s research papers have been published in reputable international and national journals, and he is also a reviewer for various research journals. He has been recognized for his contributions to education and was awarded the “Best Teacher Award-2015” by Ajinkya D Y Patil University, Pune, and Lions Club Pune. In January 2021, he was granted an international patent by the Australian Government, and another patent has been published in Indian Patent Publication.
Dr. Pathak’s expertise in marketing and research methodology makes him an asset to any organization looking to develop innovative solutions to complex business problems.