Dr. Binod Kumar Sinha

Dr. Binod Kumar Sinha is a Professor at the Balaji Institute of Modern Management, Sri Balaji University Pune. He teaches Economics Theory (Micro and Macro), B2B Marketing, Brand Management, and Strategic Management courses. He has a Ph.D. in Commerce and Management from Berhampur University, Berhampur. He completed his MBA in Marketing from Birla Institute of Technology, Mesra, Ranchi, and a Bachelor in Science(Agriculture) from Dr. Rajendra Prasad Central Agriculture University, PUSA. He is the Research Guide of the Research Centre at Sri Balaji University, Pune. He has vast experience of 20 years in teaching and research. He has presented and published several research papers in UGC care, Web of Science, and Scopus-indexed Journals. He has authored three books: An Introduction to Business Economics, Strategic Management, and an Edited book on Innovative Strategies in Business Management and Technology in the Emerging Scenario. He was the Editor of the Special Issue of MANTHAN Journal. He conducted National FDPs, UGC-sponsored FDPs, and ISTD MDPs. He conducted 30 Live Sessions on Data Analysis using SPSS during Covid 19 benefitted 1000 of students. He has been awarded Best Research Paper in Marketing in MIMANSA 2021. He has completed a Refresher Course in Economics from AICTE MHRD and a SWAYAM Course in Economics and Development, Infrastructure Economics, and Healthcare Economics from AICTE MHRD. His areas of research are Consumer Behaviour, Social Media, and Tech. integrated marketing and Bid Management. He developed SWAYAM MOOCs Course on B2B Marketing and it is on live on IIMB SWAYAM for July Semester 2024. More than 15000 Learned enrolled for his SWAYAM Course B2B Marketing (Jan 24: Learners Enrolled 8210 and July 24 Learners Enrolled 6917).