Dr Apoorva Bhatnagar ​

Dr. Bhatnagar is a Senior Assistant Professor of Marketing at Balaji Institute of Modern Management, Sri Balaji University, Pune. She is an experienced marketing educator and researcher with a Ph.D. in Marketing from Gurukula Kangri University, Haridwar, Uttarakhand. Dr. Bhatnagar’s expertise spans various marketing disciplines, including celebrity endorsements, advertising, consumer behaviour, personality psychology, sustainable marketing, and artificial intelligence. She is an educator and researcher not by profession but by passion. As a reviewer for leading academic journals and book chapters (International Journal of Emerging Markets, Journal of Retailing and Consumer Services, LBS Journal of Management & Research and IGI Global Book Chapter Peer Reviews), Dr. Bhatnagar contributes to the advancement of marketing knowledge. Her proficiency in data analytics tools such as SPSS and AMOS enhances her research capabilities. With a strong publication record, including 8 research papers, 1 book chapter, and co-authorship of the book “More Than Marketing Sustainable Marketing,” Dr. Bhatnagar has made significant contributions to the field.